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What is an online presence?
Consumers don't care if you've been in business for years or are just starting out, they expect (and often demand) that you have a strong...
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What is an online presence and why do you need one?
Why you need a strong online presence
Your business will benefit if you can reach your target audience. Consumers are tech-savvy and expect a lot from you. There are many...
Your website is crucial to your online presence
Your website is crucial to establishing an effective online presence. It can either build a strong online presence or it can ruin it. ...
Social media is a necessity
Social media isn't just a trend. It's an effective way to reach audiences and it should be an integral part of your online presence and...
Online advertising
Paid advertising can be helpful for improving your online presence because you will show prominently on search engines, social media...
Make sure your content is relatable
Make your content accessible to all. One billion people around the world cannot access most of the internet's information or services...
Think mobile first
More than 60% of internet searches are performed on mobile devices and Google is now favoring "responsive" sites in search engine...
Video is a valuable tool
Let's face it. Pictures are worth a thousand words ...and videos are even better. Consider using videos whenever you can. There are...
Additional components of an online presence
Your online presence isn't limited to just your website, social media, directory listings, and ads. Here are a few more tips for...