Think mobile first

More than 60% of internet searches are performed on mobile devices and Google is now favoring "responsive" sites in search engine results. When designing a website and creating content, you should assume that most of your visitors will be accessing it from a mobile device. It's imperative to plan and design with that in mind. "Responsive" design means that your online presence will not only look good on all devices, but it should also have mobile-specific functionality. ​