Let's face it. Pictures are worth a thousand words ...and videos are even better. Consider using videos whenever you can. There are many online tools for generating videos that are relatively "easy" to use for a novice. However, they can be frustrating if you've had little or no experience with video production. Also, it's very important to present a consistent brand identity throughout all of your online presence including videos, so we will be need to incorporate your brand identity elements such as colors, fonts, messaging, images, etc. More and more experts are recommending including video production in your content strategy.
VIDEOS ARE WORTH THE TIME, EFFORT, AND EXPENSE WHEN YOU CONSIDER THE FOLLOWING:
Was this video more interesting to watch than reading a long paragraph? Did you retain more of the message? Those were astounding statistics that make video production a necessity in any content strategy. We love creating videos for our clients that promote their business, strengthen their brand and provide engaging content for their audiences.