Let's face it. Pictures are worth a thousand words ... and videos are even better. Consider using videos whenever you can. There are many online tools for generating videos that are relatively "easy" to use for a novice. However, they can be frustrating if you've had little or no experience with video production. Also, it's very important to present a consistent brand identity throughout all of your online presence including videos, so we will be need to incorporate your brand identity elements such as colors, fonts, messaging, images, etc. More and more experts are recommending including video production in your content strategy.
VIDEOS ARE WORTH THE TIME, EFFORT, AND EXPENSE WHEN YOU CONSIDER THE FOLLOWING:
Was watching this video more entertaining than reading a long paragraph? Were you able to retain more of the information? Those are staggering figures that demonstrate the importance of video creation in any content strategy.
We work with our clients to include video in their content strategy. We also enjoy producing videos for our clients that promote their businesses, build their brands, and deliver compelling material for their target audiences.