Building an online presence requires more than a website and social media.

Building an effective online presence is tough. It isn't limited to just your website, social media, and directory listings. There's more!

Here are a few more tips for increasing your online visibility:

• Email marketing - The benefit of email marketing is that your recipients have opted in to receive your messages. People check their emails several times a day, so you'll have multiple chances to reach out to them. Email marketing campaigns can be tough since you don't want to inundate your audience with emails asking them to buy something from you all of the time. If you do, you will undoubtedly lose a significant number of subscribers. You'll want more engaging, instructive, or entertaining material in your marketing than sales pitches. There are many strategies for creating successful email campaigns such as writing irresistible subject lines or segmenting your email list.

• Blogging is a great way to get your message out there. A useful blog demonstrates to your audience that you are a reliable source. It also enables you to interact with your audience without having to make a sales pitch. Writing about fascinating or helpful topics demonstrates to them that you are more than a service or product provider. It establishes you as an authority on the subject and increases your credibility. It boosts your online presence by allowing you to upload content to both your website and social media feeds. If readers find the information useful or interesting, they are likely to share it with others. As a result, you'll be able to reach a larger audience.

• You can reach an even larger audience by guest posting. Look for complementary businesses or local media sites that accept guest posts and have a strong internet presence. Not only will you access a larger audience, but a backlink from their site to yours can boost your search position. You might also think about allowing guest postings on your blog.