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Is your website working for you?

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Many small businesses, especially start-ups think a website is a luxury item they cannot afford. From building credibility with customers to capturing leads, your website can be a powerful marketing machine. If you're thinking about building one, it's important to define exactly what the site should do for you. If you already have one, ask yourself the following questions to determine if it's really meeting your expectations.

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Can new customers easily find you?

Google's search algorithms reward well-designed websites that offer useful content and a good user experience. This means that if someone searches for a product or service that your company provides, your website must rank high in the search results or you risk losing potential clients.

Does it build trust and credibility?

According to studies, 84 percent of consumers believe a company with a website is more credible than one with merely a social media presence. If you want to start or maintain a successful business, you must dress the part. Nowadays, your first impression is frequently formed online. A well-designed and "branded" website will help establish trust and credibility for your business.

Does it boost sales?

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Your website should help you reach a wider audience and promote your products and services, whether you're looking for new consumers or urging existing customers to remain loyal. In today's marketplace, the majority of purchases are made online. At the very least, a well-designed website should aid in the purchasing process.

Does it improve the customer experience?

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The term "customer experience" refers to all of the interactions a customer has with your company.  A positive customer experience is critical to your business since a satisfied consumer is more likely to become a loyal advocate. A website's primary purpose should be to improve the consumer experience throughout the purchasing process.

Does it prioritize content?

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Good content is essential to your website's success and allows it to stand out in the marketplace. A website without useful content is similar to a car without a motor. The words that describe your brand's story, movies that explain how a product works, and blog articles that provide useful information are all examples of "content." It should entice visitors to your site, educate them about your company, and eventually motivate them to take action.

Does it offer responsive design?

Woman on Her Smart Phone

A website with responsive design adapts automatically to the user's device, whether it's a desktop computer, laptop, tablet, or smartphone. According to studies, mobile browsing is on the rise, thus your site needs to look attractive and work effectively on all devices. Because Google ranks websites based on their mobile versions, having a well-designed responsive site is critical for search engine optimization (SEO).

Does it save you time and effort?

A well-designed website may not only help you promote and expand your business, but it can also help you save time and money by automating tasks, keeping you organized, and minimizing paperwork, among other things. Not only can streamlining some of your administrative activities save you time, but it will also improve the customer experience. 

"If you build it, they will come."

(or will they?)

Image by Demian Tejeda-Benitez
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This isn't the movie, Field of Dreams. If you simply just launch a website, they will not come. How will they find you?  If it's part of a larger plan to establish an online presence, a website can be an effective marketing tool. Strategies for holistic solutions that include digital marketing, branding, and content creation must be developed during the design process to prepare for a successful launch.

Is it part of a comprehensive online presence?

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If you answered yes to most of all of those questions

you probably don't need us.  However, if your online presence doesn't meet your expectations, please contact us to schedule a free consultation.