An online presence is crucial to your success

Consumers expect (and often demand) that you have a strong online presence, whether you've been in business for years or are just getting started. You will reap numerous short and long-term rewards as a business owner. It will help your business be discovered, acquire new customers, inspire them to become loyal advocates, and provide them with a great customer experience. It should raise brand awareness, establish trust, and, as a result, enhance revenue.

However, there are other elements that must be considered in order to get the desired results. All of them are vital and intertwined. It isn't something that happens overnight. It needs thorough preparation, excellent design, a desire to learn new skills, and a little patience. 

WHAT IS AN ONLINE PRESENCE?

You may be online, but it does not imply that you have a strong "presence." Because it is linked to your visibility, trustworthiness, and reputation, your presence forms a picture of your company. On the Internet, it's a crowded and busy place. You won't get recognized unless you have a powerful presence.

Your presence is determined by three factors:​

1. YOU - The content you produce/distribute and the actions you take.

2. INTERNET - Where your business places in search engine and social media algorithms. In other words, can people find you easily?

3. PUBLIC PERCEPTION - What people say about your business in testimonials and online reviews.