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So, You Want A Web Site?

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Learning Lab

This lesson will reveal the most common (and important) reason small businesses and entreprenuers need a web site...AND ISN'T WHAT YOU MIGHT THINK! Understanding the true value of a professionally designed web site can change the way you do business.

Why does a small business need a web site?

Typical answers...

  • Build credibility

  • More affordable than other forms of advertising

  • Provide around the clock availability

  • Offer convenience to customers

  • Competitive advantage

  • Educate customers

  • Sell products and services

  • Promote the business

  • Improve customer service

  • Expand business reach

  • Build online community

  • Look professional

  • Build online portfolio, get a job

Image by KOBU Agency

Those are all important reasons, but there is ONE MORE that we all should consider when developing a web site.

Image by Artem Beliaikin

As business owners, we all have one thing in common.

We must build relationships

to sell our products/services, educate our audience, land that dream job, or make a difference in our communities.

Let's change the focus!


I want to build a web site.

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I want to build relationships.

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You have to start with the

Customer Experience

and work back toward the technology, not the other way around.”- Steve Jobs

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What is the "Customer Experience?"

  • It is the combined interactions your customers have with your business/brand.

  • Every interaction should be memorable and meaningful.

  • Different than “customer service” which is typically transactional and occurs at specific moments in time or solves problems.  

  • The customer experience is relational, not transactional.



Why is this important to a small business owner?

  • Research shows that the majority of purchase decisions are made based on experience, not price.

  • With today's technology, consumers expect meaningful engagement, personalization, ease, speed, accessibility and consistency when dealing with your business/brand.

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Don't just build a

Web Site

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  • Give people what they want, solve their problems, stay connected, engage with your customers, reward loyalty, go above & beyond.


  • At the heart of a successful customer experience (CX) is a consistent and authentic brand that resonates with your audience.

Women Colleagues

What's in it for you?

  • Authentic brands and positive customer experiences help to build a community of loyal advocates which can be powerful marketing tools.

  • Providing an exceptional customer experience can be a strong differentiator for your business.

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