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divita creative group
WELCOME TO THE
So, You Want A Web Site?
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Learning Lab
This lesson will reveal the most common (and important) reason small businesses and entreprenuers need a web site...AND ISN'T WHAT YOU MIGHT THINK! Understanding the true value of a professionally designed web site can change the way you do business.
Why does a small business need a web site?
Typical answers...
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Build credibility
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More affordable than other forms of advertising
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Provide around the clock availability
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Offer convenience to customers
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Competitive advantage
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Educate customers
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Sell products and services
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Promote the business
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Improve customer service
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Expand business reach
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Build online community
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Look professional
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Build online portfolio, get a job
Those are all important reasons, but there is ONE MORE that we all should consider when developing a web site.
As business owners, we all have one thing in common.
We must build relationships
to sell our products/services, educate our audience, land that dream job, or make a difference in our communities.
Let's change the focus!
from
I want to build a web site.
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to
I want to build relationships.
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You have to start with the
Customer Experience
and work back toward the technology, not the other way around.”- Steve Jobs
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What is the "Customer Experience?"
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It is the combined interactions your customers have with your business/brand.
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Every interaction should be memorable and meaningful.
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Different than “customer service” which is typically transactional and occurs at specific moments in time or solves problems.
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The customer experience is relational, not transactional.
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IT’S ALL ABOUT BUILDING RELATIONSHIPS.
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Why is this important to a small business owner?
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Research shows that the majority of purchase decisions are made based on experience, not price.
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With today's technology, consumers expect meaningful engagement, personalization, ease, speed, accessibility and consistency when dealing with your business/brand.
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Don't just build a
Web Site
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BUILD RELATIONSHIPS
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Give people what they want, solve their problems, stay connected, engage with your customers, reward loyalty, go above & beyond.
BUILD A BRAND
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At the heart of a successful customer experience (CX) is a consistent and authentic brand that resonates with your audience.
What's in it for you?
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Authentic brands and positive customer experiences help to build a community of loyal advocates which can be powerful marketing tools.
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Providing an exceptional customer experience can be a strong differentiator for your business.